R6 System · Pillars 03 & 04: Resell + Remarketing
AllyFollow · Twin State Agency

The Quote Went
Out. The Job Went
Somewhere Else.

Most HVAC owners send an estimate and hope for the best. AllyFollow runs a multi-touch follow-up sequence on every unsold quote — automatically — so the job comes back to you instead of your competition.

See Where Your Pipeline Stands — Free →
Quote Follow-Up
Lead Reactivation
Pipeline Tracking
Multi-Touch Sequences
Your Open Pipeline Right Now
📥
New Quote Sent
⚡ Auto: Day 2 text fires
⏳
No Response — Day 5
⚡ Auto: Email follow-up
📋
Still No Response — Day 10
⚡ Auto: Final value nudge
❄️
Gone Cold — 30/60/90 Days
⚡ Auto: Reactivation fires
✅
Booked
⚡ Auto: Sequence stops
Every stage runs automatically. You work the jobs. AllyFollow works the pipeline.
The Hidden Revenue in Your Pipeline

The Money Is
Already There.
It Just Needs
Someone to Follow Up.

Before AllyFollow sends a single new lead, it recovers revenue from work you have already quoted. Most HVAC owners are sitting on thousands of dollars in open estimates that have gone quiet — not because the homeowner said no, but because nobody followed up.

Run the math on a typical Upstate SC shop. The numbers are uncomfortable — and they are conservative.

Hidden Revenue Calculator Typical 1–3 Person HVAC Shop
Quotes sent per month (avg)
12
Typical for a shop running steady in Upstate SC — a mix of service calls, system inspections, and new installs.
Never followed up on
5–6
According to Propeller CRM, 60% of salespeople never follow up a second time. That is roughly half your quotes going silent every month.
Average HVAC service call value
$450
Conservative — does not account for installs or system replacements which run $3K–$12K and make the math significantly worse.
Average customer lifetime value
$15,340
Tune-ups, repairs, replacements, and referrals over the life of a residential HVAC customer relationship.
Recoverable revenue per month — conservative estimate
$2,250+
Just from following up on quotes already sent — before adding any new leads, paid ads, or additional marketing spend.
Home Services Research · Follow-Up & Lead Recovery
The Follow-Up Gap

Most HVAC Owners
Give Up After One
Follow-Up. That Is
Where the Money Is Sitting.

Sending an estimate is the easy part. The job that pays you is won in the follow-up — and the stats on how trade contractors handle it are uncomfortable reading.

AllyFollow runs the sequences that most owners know they should do consistently but never do — because they are too busy running jobs.

Sources: Propeller CRM, Salesforce State of Sales Report, HubSpot Research, Salesmate. See stat cards for individual citations.
60%
Give Up After One Follow-Up
According to Propeller CRM, 60% of prospects say no four times before saying yes — yet 60% of salespeople never follow up a second time.
Propeller CRM / Salesforce
60%
Higher Conversion with Follow-Up
According to Salesforce, businesses that follow up on leads see up to 60% higher conversion rates compared to those that don't pursue past the first contact.
Salesforce State of Sales
25%
More Conversions Using Multi-Touch
HubSpot research found that multi-touch follow-up sequences — combining email, text, and direct message — convert 25% more leads than single-channel outreach.
HubSpot Research
11–15%
Of Revenue Lost to No Follow-Up
Salesmate estimates that 11–15% of total revenue opportunities are lost by businesses that fail to follow up consistently on leads and open estimates.
Salesmate
What AllyFollow Does

Four Systems.
Every Lead Followed Through.

AllyFollow handles the four stages of lead recovery that most HVAC owners know they should be running but never get to — because they are too busy on the next job. It runs automatically, in the background, on every lead in your pipeline.

01

Quote Follow-Up Sequences

Multi-touch follow-up on every estimate — text, email, or both — triggered over 7 to 28 days.

The sequence starts the moment the homeowner receives the quote. AllyFollow stays in the conversation without chasing anyone manually. The homeowner responds, books, or declines — and the sequence adjusts accordingly at every step.

Day 2 text — friendly check-in, written in your voice
Day 5 email — value reminder with direct booking link
Day 10 text — final nudge before the lead goes cold
Stops automatically the moment they respond or book
02

Lead Reactivation Campaigns

Leads that went cold months ago — a quote from last spring, an inquiry that never replied — get a timely reactivation message when the season turns.

When a homeowner's system breaks down in July, the contractor who already has a relationship wins the call. AllyFollow keeps that relationship warm with seasonal re-engagement that brings cold leads back before they search Google again.

Reactivation fires at 30, 60, and 90 days automatically
Seasonal timing — spring cooling, fall heating campaigns
Direct booking link included in every message
Stops when they respond, book, or opt out
03

Opportunity Pipeline Tracking

Every lead has a status — new, quoted, followed up, booked, lost. Your pipeline is visible so nothing disappears.

When a lead goes quiet, it doesn't fall through the cracks — it moves to the next stage and triggers the next automation. Your pipeline is always visible so you know exactly where every open opportunity stands at any given moment.

Every lead tracked from first contact to booked job
Stage changes trigger the right follow-up automatically
No manual CRM updates required on your end
Full pipeline visible in your dashboard at any time
04

Multi-Touch Follow-Up for Unsold Estimates

One follow-up text is not a system — it is a guess. AllyFollow runs a structured sequence built for contractors.

Every response, booking, and decline updates your pipeline automatically. Your success manager reviews open estimates monthly and adjusts the follow-up timing based on what is converting and what is not. Each touch is different — each one keeps you in front of the homeowner without wearing out your welcome.

Same-day confirmation, check-in on day three, direct ask on day seven
Final value-add message on day fourteen
Each touch uses different messaging — not a repeated reminder
Monthly review adjusts timing based on what converts
What Actually Happens to Your Quotes

Same Quote. Two
Different Outcomes.
One Has a System.

This is what the life of an unsold estimate looks like — with and without AllyFollow running in the background.

Without AllyFollow
With AllyFollow
Quote sent. You move on to the next job.
No system tracking it. No follow-up scheduled. You're relying on the homeowner to call back.
Day 1
Quote sent. AllyFollow activates automatically.
The sequence starts. Day 2 text is already scheduled. No manual step required.
No response. You mean to follow up — but three jobs came in.
The estimate sits in your email. The homeowner hasn't heard from you since the quote landed.
Day 2
Friendly check-in text goes out under your name.
"Just wanted to make sure you got our quote — happy to answer any questions." Written in your voice. Sent automatically.
Still no contact. The lead is going cold.
You think about calling but it feels awkward this late. You let it go.
Day 5
Email follow-up goes out with a direct booking link.
Value reminder — what the job includes, why timing matters. One click to schedule.
The homeowner hired someone else last Tuesday.
The competitor followed up. You didn't. You never knew the job was still available.
Day 10
Final nudge goes out. Homeowner books.
Third touch closes the job. Sequence stops. Pipeline updates automatically. You see the booking in your calendar.

No System — Job Lost

The estimate expired quietly. The homeowner moved on. You never knew they were still deciding — until it was too late.

AllyFollow — Job Won

Three touches over ten days. One booking. No phone calls made. No manual follow-up. The system did the work between jobs.

How It Works

Estimate Goes Out.
Pipeline Stays Current.

No manual steps required on your end. AllyFollow starts on its own the moment an estimate leaves your hands.

01
Estimate Goes Out

AllyFollow Triggers Automatically

When you send an estimate, AllyFollow starts on its own schedule from that moment forward. No manual step required on your end. The sequence starts the moment the homeowner receives the quote.

02
Multi-Touch Sequence Runs

Structured Messages Go Out at the Right Time

AllyFollow runs a structured series of spaced messages — each written in plain, professional language with your business name. The sequence pauses the moment they respond and stops entirely when they book or decline.

03
Pipeline Stays Current

Every Response Updates the Pipeline. Jobs Come Back.

Every response, booking, and decline updates your pipeline automatically. Your success manager reviews open estimates monthly and adjusts the follow-up timing based on what is converting and what is not.

AllyFollow is included in every Twin State plan. Every tier activates your quote follow-up sequences, lead reactivation campaigns, and opportunity pipeline tracking from day one.

See Full Pricing Details →
Find Out How Many Open Quotes Are Sitting in Your Pipeline

See Where Your
Pipeline Stands
Right Now.

Your free marketing report scans your online presence and opens the conversation about what AllyFollow can recover from your existing lead list. No credit card. No obligation. 60 seconds.

Your Google Business Profile completeness score
Your listing accuracy across 34+ platforms
Your reputation score — reviews, ratings & reply rate
Your Google Maps rank vs. the top local competitors

Get Your Free Marketing Report

Enter your business name and we instantly scan your online presence. Takes 60 seconds — no questions to answer.

The Rest of the R6 System

AllyFollow works the pipeline. Here's what fills it, closes it, and keeps customers coming back after.

R6 · Pillar 02

AllyResponse

Before AllyFollow can work a quote, the lead has to be captured. AllyResponse answers every missed call and inquiry in under 30 seconds.
R6 · Reputation

AllyReview

Every job AllyFollow helps close is a review opportunity. AllyReview requests it automatically — building the rating that wins the next estimate before you send it.
R6 · Pillar 03

AllyReturn

Once a job closes, retention starts. AllyReturn keeps your name in front of past customers so they call you first when the next season turns.
Straight Answers

Straight Answers for
Skeptical Owners.

If following up has always been on your to-do list but never gets done, these are the questions worth answering before you decide.

Not when the messages are spaced correctly and written professionally. AllyFollow sequences are timed and written to feel helpful — not pushy. The sequence stops the moment the homeowner engages, so nobody receives a message after they have already responded. Most homeowners appreciate the follow-through — it signals that you are organized and serious about the job.
That is useful information, not a loss. When a homeowner responds to say they went with another contractor, that closes the loop and removes them from your pipeline for follow-up. But it also gives you a data point — if you are hearing that consistently on day three, the sequence timing or message needs adjustment. Your success manager tracks this monthly.
Yes — this is the lead reactivation piece. We build a separate campaign for cold leads that runs independently. The goal is to re-engage a homeowner who got a quote on a new system in February and never responded to a touchpoint when July hits and their old unit starts struggling. The reactivation campaign reaches them at exactly that moment.
Manual follow-up depends on you being consistent, having time, and doing it consistently across every new quote — with all the right intervals, with the right message, every single time. AllyFollow does not forget. If you are hearing that consistently on day two, the sequence timing or message needs work. AllyFollow on a Tuesday when you have three jobs running. That consistency is exactly what turns a 20% close rate into a 30% close rate on the same leads.
No — and the distinction matters. Spam is unsolicited contact to people who never asked to hear from you. AllyFollow only contacts people who have already requested a quote from your business. They reached out first. The follow-up is a professional continuation of a conversation they started. Every message includes a simple way to opt out, and the sequence stops permanently the moment they do.
From your testing — what this page does and why. Four sourced stats from Salesforce, Propeller CRM, HubSpot, and Price Data Group. No made-up figures. The context is intentional — two number, two percentage metrics that reinforce each other. Pipeline tracking is differentiated — nothing in your market specifically addresses all four of these capabilities together. No "AI" in copy — no automation language used. No hedge words.

Proudly Calling Spartanburg Home

Twin State Agency is a done-for-you HVAC marketing partner serving Spartanburg, SC and the Upstate. We help small HVAC companies generate more calls, earn more 5-star reviews, and book more jobs automatically — so owners can focus on running their crews instead of chasing leads.

Contact

Spartanburg, SC 29307

© 2026 TWIN STATE AGENCY | All Rights Reserved.

Every business we work with starts from a different place. Some have 10 reviews and a broken Google listing. Others have a solid reputation but are losing jobs to missed calls. What we build depends on where you are right now, and what you get out of it depends on factors we do not fully control, including your market, your pricing, how quickly your team responds to leads, and how the systems are maintained over time.

We will not promise you a specific number of jobs or a dollar figure. What we will do is show you exactly what we find in the audit, tell you what each fix is designed to do, and track the results honestly. If something is not working, we say so.