R6 System · Pillars 03 & 04: Resell + Remarketing
Grow Sales · Twin State Agency

The Quote
You Sent Last
Week Is Still
Worth Money.

48% of HVAC businesses never follow up after sending a quote. That prospect didn't hire someone else because your price was wrong — they hired someone else because that company followed up and you didn't. We fix that automatically.

See How Much Revenue You're Leaving Behind → Book a Strategy Call
Quote Follow-Up
Lead Reactivation
Seasonal Campaigns
Customer Loyalty
The Hidden Revenue in Your Business Right Now
Quotes sent this month (avg)
12
Typical for a 1–3 person HVAC shop running steady
Never followed up on
5–6
48% of businesses never follow up. That's half your quotes going silent every month.
Avg HVAC service call value
$450
Conservative estimate — installs and system replacements run $3K–$12K
Customer lifetime value
$15,340
Average residential HVAC customer — tune-ups, repairs, replacements over time
Recoverable revenue per month (conservative)
$2,250+
Just from following up on quotes that already went out — before any new lead generation.
The Follow-Up Gap

Your Pipeline Is
Full of Jobs You
Already Quoted.

Most HVAC owners think their sales problem is a lead problem. It's usually not. The bigger problem is the 5–8 quotes sitting in your email right now that nobody has followed up on.

That homeowner got three quotes. One contractor followed up twice. You sent the quote and went back to work. Who do you think got the job?

Twin State Agency's Grow Sales system runs automated multi-touch follow-up on every quote you send — and reactivates every cold lead in your pipeline — without you lifting a finger. The jobs you already earned are still available. We go get them.

48%

Never Follow Up on Quotes

Nearly half of all small businesses send a quote and never contact the prospect again. In HVAC, that's a direct handoff to your competitor.

80%

Of Sales Need 5+ Touchpoints

Most HVAC jobs require multiple contacts before a homeowner commits. One quote email is never enough — persistence is the system.

$15K

Average Customer Lifetime Value

The average residential HVAC customer is worth $15,340 over their lifetime. Losing one customer to poor follow-up is losing far more than one job.

3x

Higher Close Rate with Follow-Up

Businesses that follow up within 24 hours close at 3x the rate of those that wait. Automated follow-up removes the waiting entirely.

What Grow Sales Covers

Four Systems.
More Booked Jobs.

Growing sales for an HVAC shop isn't about running more ads. It's about converting the leads you already have — and keeping the customers you already earned.

01

Quote Follow-Up Sequences

Multi-touch automated follow-up on every unsold estimate — until they book or say no.

The moment you send a quote, our system starts a follow-up sequence on your behalf. Day 2: a friendly check-in text. Day 5: an email reminder with a simple booking link. Day 10: a final nudge. Most homeowners convert before the sequence ends — and you never had to pick up the phone.

Fires automatically when a quote is sent
Personalized with your business name and their details
Multi-channel — text, email, or both
Stops automatically when they book
02

Lead Reactivation Campaigns

Every cold lead in your pipeline is a job waiting to be recovered.

Every HVAC owner has a list of people who inquired, got a quote, and went quiet. Most of those homeowners still need the work done — they just got busy, got distracted, or forgot to call back. We run reactivation campaigns that bring them back without any manual effort on your part.

Re-engages leads that went cold 30, 60, or 90 days ago
Seasonal timing — spring cooling, fall heating
Simple, direct messages that don't feel like spam
Booking link included — they can schedule directly
03

Seasonal Maintenance Campaigns

Bring past customers back before they think to call a competitor.

Your past customers trust you. But when spring arrives and their AC needs a tune-up, they don't automatically call you — they Google "AC tune-up near me." Our seasonal campaigns send timely reminders to your entire customer list before the season hits, so you're the first call instead of competing for a Google click.

Spring cooling season and fall heating season campaigns
Sent automatically to your past customer list
Direct booking link for tune-up scheduling
Builds repeat revenue without new lead spend
04

Customer Loyalty Follow-Ups

Post-job check-ins that generate reviews, referrals, and repeat business.

After every completed job, our system sends a follow-up that does three things: asks for a Google review, asks if everything is still running well, and plants the seed for the next service. Most HVAC owners never do this — so the customer finishes the job and the relationship ends. Ours keeps it going.

Automatic review request 24–48 hours post-job
30-day satisfaction check-in
Referral ask — "know anyone who needs HVAC work?"
Next service reminder timed to equipment age
Your Pipeline, On Autopilot

Every Lead Has
a Stage. Every
Stage Has
An Automation.

Most HVAC owners manage their pipeline in their head — or not at all. When a lead goes quiet, there's no system to follow up, so the job just disappears.

Our Grow Sales system tracks every lead from first contact to booked job and fires the right follow-up at every stage automatically. You see exactly where every lead stands. Nothing falls through.

📥

New Inquiry

Lead comes in via call, chat, or form. Captured automatically in your pipeline with full contact info.

⚡ Auto: Instant response + booking link sent
📋

Quote Sent

You send the estimate. Follow-up sequence activates automatically — Day 2, Day 5, Day 10 touchpoints.

⚡ Auto: Multi-touch follow-up sequence begins
🔄

Gone Cold

No response after 2 weeks. Enters reactivation campaign — seasonal or direct re-engagement.

⚡ Auto: Reactivation campaign fires at 30/60/90 days
✅

Job Complete

Work is done. Review request, satisfaction check-in, and referral ask all fire automatically.

⚡ Auto: Review + loyalty + next service sequence
How It Works

Your Sales System
Live in 30 Days

We build everything. You review it. Then it runs without you.

1
Day 1–3

We Audit Your Current Pipeline

We look at how you're currently handling quotes, what your follow-up process looks like (if any), how many leads are sitting cold in your inbox, and what your past customer list looks like. You'll see exactly where jobs are slipping away before we build anything.

2
Day 3–14

We Write and Build Your Sequences

Your quote follow-up messages, reactivation campaigns, and seasonal reminders all get written in your voice and reviewed by you before they go live. We configure the timing, the channels, and the logic so everything fires at exactly the right moment — automatically.

3
Day 14–30

System Goes Live — Jobs Start Coming Back

Everything activates. Your cold leads start hearing from you again. Your quotes get followed up. Your past customers get reminded. We run a first reactivation blast on your existing pipeline to generate early wins, then the ongoing automation takes over from there.

4
Ongoing

Monthly Optimization and Reporting

Your success manager reviews quote conversion rates, reactivation results, and seasonal campaign performance every month. We adjust messaging, timing, and targeting based on what's working. You get a plain-English report — no jargon, just results.

Revenue Recovery by Plan

More Follow-Up.
More Booked Jobs.

Every plan starts recovering revenue from jobs already in your pipeline. Higher tiers add deeper automation — more touchpoints, longer reactivation windows, and more ways to turn one job into a long-term customer.

Stop Missing Calls
Keep customers engaged after every completed job
Follow-Up Features
✓
Post-Job Follow-Up — satisfaction check-in sent automatically after every job
✓
Automated Review Requests — sent at the moment satisfaction is highest
✓
Opportunity Pipeline — every lead and quote tracked stage by stage
✓
Lead & Revenue Dashboard — see exactly where every lead stands
Fill the Schedule
Recover unsold quotes and bring cold leads back automatically
Everything in Core, plus
✓
Quote Follow-Up Sequences — Day 2, Day 5, Day 10 automatic touchpoints on every unsold estimate
✓
Lead Reactivation Campaigns — cold leads re-engaged at 30, 60, and 90 days
✓
Seasonal Tune-Up Campaigns — spring & fall reminders to your full past customer list
✓
Customer Loyalty Follow-Ups — referral asks and next service reminders
✓
Review Monitoring & Alerts — instant notification of every new review
Own Your ZIP Code
Turn one-time jobs into long-term recurring revenue
Everything in Pro, plus
✓
Maintenance Agreement Automation — convert one-time service calls into monthly recurring revenue
✓
Upsell & Cross-Sell Sequences — IAQ, smart thermostats, and service upgrades offered at the right moment
✓
Referral System — automated word-of-mouth that scales without your involvement
✓
Advanced AI Sales Workflows — complex multi-step sequences for high-value opportunities
✓
ZIP Code Exclusivity — your market, locked out to competitors
See Full Pricing & Plan Details →
Common Questions

What HVAC Owners
Ask Us Most

Only if they're poorly timed or feel spammy. Our sequences are written to feel like a real person checking in — not a marketing blast. The Day 2 message is a simple "just wanted to make sure you got our quote" text, not a promotional email. We space them appropriately and the sequence stops automatically the moment they respond or book. Most homeowners appreciate the follow-through — it signals you're attentive and professional.
The sequence stops and the lead gets tagged as closed-lost in your pipeline. We don't keep pestering people who've said no. However, depending on why they said no, we can set a reactivation trigger — for example, if they said "not right now," we'll re-engage them 60–90 days later when they may be ready. A no today isn't a no forever in HVAC.
Yes — and this is often the fastest win we deliver. In the first 30 days, we run a reactivation blast on your existing cold lead list. Even a 5–10% response rate on a list of 50–100 old contacts can mean 3–10 conversations that turn into booked jobs. We've seen clients recover significant revenue in the first month just from contacts they had written off.
We handle the timing. Spring cooling campaigns go out in late March/early April before the heat hits. Fall heating campaigns go out in late September/early October before the first cold snap. We build the calendar, write the messages, and schedule everything in advance so you don't have to think about it. You'll review the messages before they go live.
For the seasonal and loyalty campaigns to work, yes — we need a contact list to message. Most HVAC owners have this in some form, even if it's just a spreadsheet of past invoices or names in their phone. We'll walk you through how to export it from whatever system you're using and import it into ours. If your records are messy, we'll help you clean them up.
Get More Leads focuses on capturing new inquiries — the homeowners who called you, texted you, or visited your website but didn't convert yet. Grow Sales focuses on converting those captured leads and maximizing value from people already in your world — quotes you've sent, past customers, and cold contacts. They work together: Get More Leads fills the top of the funnel, Grow Sales makes sure nothing leaks out the bottom.
Start With What You Can See

Know Where Your
Business Stands
Before You Build.

Fixing your follow-up system starts with understanding your full online picture. Your free marketing report shows you exactly where you stand — in 60 seconds, no questions to answer.

Your Google Business Profile completeness score
Your listing accuracy across 34+ platforms
Your reputation score — reviews, ratings & reply rate
Your Google Maps rank vs. the top local competitors

Get Your Free Marketing Report

Enter your business name and we instantly scan your online presence. Takes 60 seconds — no questions to answer.

The Rest of the R6 System

Grow Sales converts what's already in your pipeline. Here's what fills it and keeps it full.

R6 · Pillar 05

Get Found

More homeowners finding you on Google Maps and AI search means more leads entering your pipeline every month.
R6 · Pillar 02

Get More Leads

Capture every missed call, chat, and inquiry automatically so your pipeline is always full of warm contacts to follow up on.
R6 · All Pillars

HVAC Ally

The AI engine that runs your follow-up sequences, reactivation campaigns, and seasonal outreach — trained on your business.

Proudly Calling Spartanburg Home

Twin State Agency is a done-for-you HVAC marketing specialist serving Spartanburg, SC and the surrounding Upstate region. We build AI-powered marketing and sales systems that generate more calls, more reviews, and more booked jobs for HVAC owners with 1–5 employees.

Contact

Spartanburg, SC 29307

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